Jirav Accounting and CFO Firms Blog

Navigating Economic Uncertainty: How Advisory Firms Can Guide Clients Through Tariff Turmoil

Written by Jirav | May 2, 2025 3:18:50 PM

Tariff uncertainties have dominated headlines recently. What does it mean for your accounting firm?

As financial planning and analysis (FP&A) professionals, we must adapt our strategies to help clients navigate these turbulent times effectively. 

This article will explore key tools and approaches for guiding businesses through economic uncertainty, with a focus on leveraging data-driven insights to maintain growth and stability.

Understanding the Current Tariff Situation

Before diving into strategies for navigating uncertainty, it's essential to grasp the current economic climate, especially concerning tariffs. According to a recent Deloitte analysis, the United States is experiencing significant economic impacts due to tariffs implemented in recent years. These tariffs have affected various sectors, from manufacturing to agriculture, and have led to increased costs for businesses and consumers alike.

The Deloitte report highlights several key points:

  1. 1. Tariffs have resulted in higher prices for imported goods, affecting both businesses and consumers.
  2. 2. Some industries have seen job losses due to reduced competitiveness in global markets.
  3. 3. Certain sectors have benefited from increased protection, but at the cost of higher prices for downstream industries.

    4. The overall economic impact has been a slight drag on GDP growth. 

As FP&A leaders, it's crucial to understand these dynamics and their potential impacts on our clients' businesses. With this knowledge, we can better prepare our clients for various scenarios and help them make informed decisions.

Strategies for Guiding Clients Through Uncertainty

1. Embrace Active Financial Forecasting

In times of economic uncertainty, static annual budgets quickly become obsolete. Instead, embrace active financial forecasting to keep your clients' financial plans relevant and actionable. As we've discussed in our blog post on active financial forecasting, this approach allows you to:

  • Continuously update forecasts based on the latest economic data and tariff developments
  • Identify potential risks and opportunities more quickly
  • Make data-driven decisions in real-time

By leveraging Jirav's forecasting tools, you can easily create and update multiple scenarios, allowing your clients to prepare for various potential outcomes related to tariff changes.

2. Develop Robust Scenario Planning

In uncertain times, it's crucial to help your clients prepare for multiple potential futures. Scenario planning allows businesses to anticipate various outcomes and develop strategies to address each one. When creating scenarios related to tariff uncertainties, consider:

  • Best-case scenarios (e.g., tariffs being reduced or eliminated)
  • Worst-case scenarios (e.g., increased tariffs or trade disputes escalating)
  • Most likely scenarios based on current economic indicators and political climate

Use Jirav's scenario planning features to quickly model these different situations and help your clients understand the potential impacts on their financials.

3. Focus on Cash Flow Management

During economic uncertainty, cash is king. Help your clients prioritize cash flow management by:

  • Analyzing working capital needs under different tariff scenarios
  • Identifying potential areas for cost savings or efficiency improvements
  • Exploring alternative supply chain options to mitigate tariff impacts
  • Considering inventory management strategies to balance cost and availability

Jirav's cash flow forecasting tools can help you create detailed projections and identify potential cash flow issues before they become critical.

4. Emphasize Agility and Adaptability

In a rapidly changing economic environment, businesses need to be agile and adaptable. Encourage your clients to:

  • Stay informed about tariff developments and their potential impacts
  • Be prepared to pivot strategies quickly if needed
  • Invest in technologies that enable faster decision-making and implementation

As an FP&A leader, you can use Jirav's reporting and dashboard features to provide your clients with up-to-date information and insights, enabling them to make quick, informed decisions.

5. Leverage Data-Driven Insights

In uncertain times, gut feelings aren't enough. Encourage your clients to make decisions based on data and analytics. Use Jirav's robust reporting and analytics capabilities to:

  • Identify trends and patterns in financial data
  • Analyze the potential impact of tariff changes on different aspects of the business
  • Provide clear, visual representations of data to support decision-making

By presenting data-driven insights, you can help your clients make more confident decisions, even in the face of uncertainty.

6. Implement Rolling Forecasts

As highlighted in our blog post on preparing for the next recession, implementing rolling forecasts can be a game-changer during uncertain times. This approach allows you to:

  • Continuously update forecasts based on the latest information
  • Extend the planning horizon beyond the traditional annual budget
  • Identify potential issues or opportunities further in advance

Jirav's platform makes it easy to implement and maintain rolling forecasts, providing your clients with a more dynamic and responsive financial planning process.

7. Enhance Communication and Collaboration

During times of uncertainty, clear communication becomes even more critical. Use Jirav's collaborative features to:

  • Share real-time updates and insights with your clients
  • Facilitate discussions around different scenarios and strategies
  • Ensure all stakeholders are aligned on financial goals and expectations

By fostering open and transparent communication, you can help your clients navigate uncertainty more effectively as a team.

8. Focus on Key Performance Indicators (KPIs)

Help your clients identify and track the most relevant KPIs for their business during uncertain times. These might include:

  • Cash conversion cycle
  • Gross margin
  • Operating expense ratio
  • Inventory turnover

Jirav's customizable dashboards allow you to create tailored KPI tracking for each client, ensuring they focus on the metrics that matter most to their business.

9. Explore Cost Optimization Strategies

In the face of potential tariff increases, help your clients explore cost optimization strategies such as:

  • Renegotiating supplier contracts
  • Exploring alternative sourcing options
  • Implementing energy efficiency measures
  • Optimizing workforce planning

Use Jirav's scenario planning tools to model the potential impact of these cost-saving measures on your clients' financials.

10. Prepare for Multiple Outcomes

As noted in the CPA.com article on tackling uncertainty in annual planning, it's crucial to prepare for multiple outcomes. Help your clients develop contingency plans for various scenarios, including:

  • Sudden changes in tariff policies
  • Supply chain disruptions
  • Currency fluctuations
  • Changes in consumer behavior due to economic uncertainty

By having plans in place for different outcomes, your clients can respond more quickly and effectively to changes in the economic landscape.

Conclusion: Empowering Clients Through Uncertain Times

As FP&A leaders, we play a crucial role in helping our clients navigate the choppy waters of economic uncertainty. By leveraging the power of Jirav's comprehensive financial planning and analysis platform, we can provide our clients with the insights, tools, and strategies they need to not just survive, but thrive in these challenging times.

Remember, uncertainty also brings opportunity. By staying informed, embracing data-driven decision-making, and remaining agile, we can help our clients turn potential threats into competitive advantages. With Jirav's robust suite of tools at our disposal, we're well-equipped to guide our clients through the current tariff turmoil and any future economic challenges that may arise.

In uncertain times, let's commit to being the steady hand and clear voice that our clients need. By providing actionable insights and strategic guidance, we can help our clients build resilient businesses capable of weathering any economic storm.