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All key financial metrics in one place

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Standard Metrics Library

EBITDA
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It helps companies assess their operational efficiency and profitability.
Cash Runway
Cash Runway is the length of time a business can continue to operate before it runs out of cash. It's crucial for planning, fundraising, and stress testing.
Zero Cash Date
Zero Cash Date is the projected date a company will run out of cash if no additional funding is secured. It helps companies better plan for the future.
Revenue Growth %
Revenue Growth Rate is an essential metric, providing businesses insight into their ability to generate revenue and expand their operations.
Expense Growth %
Expense Growth Rate is a crucial metric that provides valuable insights into the overall health and financial performance of a business.
Current Ratio
The Current Ratio is a financial ratio that measures a company's ability to pay off its short-term liabilities with its current assets.
Debt Ratio
Debt Ratio is a financial metric that compares a company's total debt to its total assets. It provides a snapshot of a company's overall financial health and is used to determine how much of a company's assets are financed by debt.
(ROA) Return on Assets
Return on Assets (ROA) is a financial ratio that measures how effectively a company is using its assets to generate profits.
Operating Cash Flow
Operating Cash Flow is the cash generated or used in a company's regular business operations. It reflects primary business activities, like sales of products or services, payment of suppliers, and employee salaries.
Investing Cash Flow
Investing Cash Flow reflects the amount of money that a company has spent on investments in its business during a given period.
Financing Cash Flow
Financing Cash Flow helps investors and analysts evaluate a company's ability to fund its operations and growth using external sources of capital.
DSO (Days Sales Outstanding)
DSO is a measure of the average number of days it takes for a company to collect payments after a sale has been made.
DPO (Days Payables Outstanding)
DPO is a financial metric that measures the average number of days it takes a company to pay its suppliers and vendors for goods and services received.
DIO (Days Inventory Outstanding)
DIO is a financial metric that measures the average number of days it takes to sell inventory.

SaaS Metrics Library

CAC (Customer Acquisition Costs)
CAC is the total cost of acquiring a new customer, including all sales and marketing expenses, like advertising, lead generation, and more.
LTV (Customer Lifetime Value)
CLV refers to the total amount of revenue a customer is expected to generate for a company over the entire period of their relationship.
LTV:CAC (LTV: Customer Acquisition Costs)
LTV:CAC is a ratio comparing the lifetime value of a customer to the cost of acquiring that customer. It provides insights into the ROI of a company's marketing and sales efforts.
CAC Payback (Customer Acquisition Costs)
CAC Payback measures the time it takes a company to recover the cost incurred to acquire a new customer through sales and marketing efforts.
ARPA (Average Revenue per Account)
ARPA is used to measure the average revenue generated from a single customer account.
MRR (Monthly Recurring Revenue)
MRR is a financial metric that represents the amount of recurring revenue a company generates each month from its subscribers.
ARR (Annual Recurring Revenue)
ARR is a metric that represents the amount of revenue a SaaS company can expect to receive from its customers on a recurring basis in a given year.
Customer Growth %
The Customer Growth rate reflects the increase or decrease in the number of customers over a given period of time.
ARR (Annual Recurring Revenue) Growth %
ARR Growth Rate is the period-over-period increase in a SaaS company's ARR: the amount of revenue a company expects to incur each year.
Churn %
Churn rate is a metric that measures the percentage of customers who stop using your service within a given time frame. It’s calculated monthly, quarterly, or annually and measures growth potential
Expansion %
Expansion rate measures the percentage increase in revenue from existing customers over a certain period of time.
Downgrade %
Downgrade rate is the percentage of customers who downgrade from a higher to a lower-priced plan. It provides insight into customers' changing needs and priorities.
Net Revenue Retention (ARR)
Net Revenue Retention, sometimes referred to as NRR, measures a SaaS company's ability to retain and grow its existing customers over a given period.
Gross Revenue Retention (ARR)
Gross Revenue Retention, sometimes referred to as GRR, is a measure of the revenue a SaaS company retains from its existing customers over a given period.
Average Contract Value (ACV)
ACV calculates the average revenue generated per customer over a given period of time. It provides insight into the effectiveness of a company’s pricing strategy.
Rule of 40
The Rule of 40 measures a SaaS company's revenue growth and profitability. It provides a comprehensive picture of a SaaS company's financial health.
SaaS Magic Number
The SaaS Magic Number is used to measure a company's efficiency in acquiring new customers and its ability to generate recurring revenue from them.
SaaS Quick Ratio
The SaaS Quick Ratio measures the net inflows and outflows of revenue for a SaaS business to determine the direction of the company’s growth.

Standard Metrics Library (14)

EBITDA
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It helps companies assess their operational efficiency and profitability.
Cash Runway
Cash Runway is the length of time a business can continue to operate before it runs out of cash. It's crucial for planning, fundraising, and stress testing.
Zero Cash Date
Zero Cash Date is the projected date a company will run out of cash if no additional funding is secured. It helps companies better plan for the future.
Revenue Growth %
Revenue Growth Rate is an essential metric, providing businesses insight into their ability to generate revenue and expand their operations.
Expense Growth %
Expense Growth Rate is a crucial metric that provides valuable insights into the overall health and financial performance of a business.
Current Ratio
The Current Ratio is a financial ratio that measures a company's ability to pay off its short-term liabilities with its current assets.
Debt Ratio
Debt Ratio is a financial metric that compares a company's total debt to its total assets. It provides a snapshot of a company's overall financial health and is used to determine how much of a company's assets are financed by debt.
(ROA) Return on Assets
Return on Assets (ROA) is a financial ratio that measures how effectively a company is using its assets to generate profits.
Operating Cash Flow
Operating Cash Flow is the cash generated or used in a company's regular business operations. It reflects primary business activities, like sales of products or services, payment of suppliers, and employee salaries.
Investing Cash Flow
Investing Cash Flow reflects the amount of money that a company has spent on investments in its business during a given period.
Financing Cash Flow
Financing Cash Flow helps investors and analysts evaluate a company's ability to fund its operations and growth using external sources of capital.
DSO (Days Sales Outstanding)
DSO is a measure of the average number of days it takes for a company to collect payments after a sale has been made.
DPO (Days Payables Outstanding)
DPO is a financial metric that measures the average number of days it takes a company to pay its suppliers and vendors for goods and services received.
DIO (Days Inventory Outstanding)
DIO is a financial metric that measures the average number of days it takes to sell inventory.

SaaS Metrics Library (18)

CAC (Customer Acquisition Costs)
CAC is the total cost of acquiring a new customer, including all sales and marketing expenses, like advertising, lead generation, and more.
LTV (Customer Lifetime Value)
CLV refers to the total amount of revenue a customer is expected to generate for a company over the entire period of their relationship.
LTV:CAC (LTV: Customer Acquisition Costs)
LTV:CAC is a ratio comparing the lifetime value of a customer to the cost of acquiring that customer. It provides insights into the ROI of a company's marketing and sales efforts.
CAC Payback (Customer Acquisition Costs)
CAC Payback measures the time it takes a company to recover the cost incurred to acquire a new customer through sales and marketing efforts.
ARPA (Average Revenue per Account)
ARPA is used to measure the average revenue generated from a single customer account.
MRR (Monthly Recurring Revenue)
MRR is a financial metric that represents the amount of recurring revenue a company generates each month from its subscribers.
ARR (Annual Recurring Revenue)
ARR is a metric that represents the amount of revenue a SaaS company can expect to receive from its customers on a recurring basis in a given year.
Customer Growth %
The Customer Growth rate reflects the increase or decrease in the number of customers over a given period of time.
ARR (Annual Recurring Revenue) Growth %
ARR Growth Rate is the period-over-period increase in a SaaS company's ARR: the amount of revenue a company expects to incur each year.
Churn %
Churn rate is a metric that measures the percentage of customers who stop using your service within a given time frame. It’s calculated monthly, quarterly, or annually and measures growth potential
Expansion %
Expansion rate measures the percentage increase in revenue from existing customers over a certain period of time.
Downgrade %
Downgrade rate is the percentage of customers who downgrade from a higher to a lower-priced plan. It provides insight into customers' changing needs and priorities.
Net Revenue Retention (ARR)
Net Revenue Retention, sometimes referred to as NRR, measures a SaaS company's ability to retain and grow its existing customers over a given period.
Gross Revenue Retention (ARR)
Gross Revenue Retention, sometimes referred to as GRR, is a measure of the revenue a SaaS company retains from its existing customers over a given period.
Average Contract Value (ACV)
ACV calculates the average revenue generated per customer over a given period of time. It provides insight into the effectiveness of a company’s pricing strategy.
Rule of 40
The Rule of 40 measures a SaaS company's revenue growth and profitability. It provides a comprehensive picture of a SaaS company's financial health.
SaaS Magic Number
The SaaS Magic Number is used to measure a company's efficiency in acquiring new customers and its ability to generate recurring revenue from them.
SaaS Quick Ratio
The SaaS Quick Ratio measures the net inflows and outflows of revenue for a SaaS business to determine the direction of the company’s growth.

ECommerce Metrics Library (7)

CAC (Customer Acquisition Cost)
Customer Acquisition Cost is the cost of acquiring a new customer. It helps companies determine the effectiveness of their marketing and sales strategies.
CPC (Cost per Click)
Cost-per-click is a common advertising metric used to measure the amount of money paid every time someone clicks on an ad and is redirected to a website.
AOV (Average Order Value)
AOV is the average amount that a customer spends on each order they place. It helps companies make decisions about marketing and advertising strategies.
Paid Marketing Spend
Paid Marketing Spend refers to the amount of money a business spends on advertising and marketing campaigns to promote its products or services.
MER (Marketing Efficiency Ratio)
MER measures the ROI of a company's marketing campaign by calculating the amount of revenue generated per dollar spent on marketing.
ROAS (Return on Advertising Spend)
ROAS measures the effectiveness of advertising campaigns. It represents the amount of revenue generated for every dollar spent on advertising.
Contribution Margin
Contribution Margin is a financial metric that measures the amount of money left over after covering variable costs.